Influencer Marketing Executive

Company Description

THE LEAPFROG NETWORK is not your average ad agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make your brand stand out like a unicorn!

Role Overview:

We are looking for a creative and driven Influencer Marketing Specialist to lead and execute influencer campaigns across platforms. The ideal candidate will have a strong understanding of digital marketing trends, influencer landscapes, and social media platforms.

Key Responsibilities:

• Identify, research, and build relationships with relevant influencers across platforms (Instagram, YouTube, etc.)
• Coordinate and execute influencer marketing campaigns aligned with brand goals.
• Negotiate deliverables, budgets, and timelines with influencers.
• Track, analyze, and report on campaign performance and ROI.
• Maintain a database of influencer contacts, collaborations, and content deliverables.
• Collaborate with content, design, and product teams for effective campaign execution.
• Stay updated on emerging influencers, trends, tools, and best practices in the influencer marketing space.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in influencer marketing or digital marketing
• Strong communication, negotiation, and relationship-building skills.
• Creative mindset with an eye for trends and aesthetics.
• Familiarity with influencer platforms and tools.
• Proficiency in social media platforms and analytics tools.