Influencer Marketing - Executive

Job Overview

Influencer Marketing Executive

Key Responsibilities

• Identify, research, and onboard relevant influencers across categories to align with brand objectives.
• Plan, execute, and manage end-to-end influencer marketing campaigns.
• Coordinate with influencers for deliverables, timelines, and approvals.
• Negotiate contracts, deliverables, and budgets with influencers/agents.
• Track, analyze, and report campaign performance using KPIs (reach, engagement, conversions, ROI).
• Collaborate with internal teams (marketing, social media, content, and design) to integrate influencer activities into broader campaigns.
• Maintain strong relationships with influencers, agencies, and partners to ensure long-term collaborations.
• Stay updated on industry trends, competitor activities, and emerging influencers.
  

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–3 years of proven experience in influencer marketing or digital marketing.
• Strong understanding of influencer platforms, social media trends, and digital content.
• Excellent negotiation, relationship-building, and communication skills.
• Proficiency in campaign tracking tools and basic analytics.
• Creative mindset with the ability to propose new ideas and innovative strategies.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
  

Good to Have

• Experience in managing budgets and ROI-focused campaigns.
• Existing influencer network in lifestyle, fashion, tech, travel, or other niches.
• Knowledge of paid promotions and amplification strategies.