Influencer Acquisition & Community Growth Manager

Job Description – Influencer Acquisition & Community Growth Manager

Company: ATM Franchise India (Powered by PixellPay Innovations Pvt Ltd, Sahasra Network)
Location: Work-from-home / Hybrid (PAN India)
Type: Full-Time / Contract
Compensation: Fixed + Performance Incentives (Based on successful conversions)

Role Overview

We are looking for a dynamic Influencer Acquisition & Community Growth Manager to lead our micro-influencer recruitment and activation program under the Sahasra Network.

The candidate should have hands-on experience as a micro-influencer (Instagram/YouTube/Meta with 500+ genuine followers) and must be capable of onboarding, guiding, and managing 100+ influencers within 2 months.

This role is critical to scaling our ATM Franchise influencer program, which pays influencers on successful conversions of franchise sales.

Key Responsibilities

• Influencer Recruitment & Onboarding
• Identify, recruit, and onboard micro & nano influencers (minimum 100 in 2 months).
• Build influencer communities (WhatsApp, Telegram, Discord groups).
• Verify authenticity of influencers (engagement, audience relevance).
• Content Training & Guidance
• Train influencers to create high-impact reels, shorts, and stories using our scripts, video manuals & creatives.
• Share best practices in posting frequency, hashtags, captions, and engagement hacks.
• Ensure influencers follow brand-safe guidelines and do not misrepresent offers.
• Campaign Execution
• Drive influencer-led promotions of ATM Franchise India services.
• Motivate influencers with challenges, contests, and recognition to boost participation.
• Monitor influencer posting activity & consistency.
• Performance Tracking
• Track conversions via referral links/codes.
• Evaluate influencers based on engagement, reach, and conversion rate.
• Share weekly performance reports with management.
• Sales Alignment
• Coordinate with sales teams to ensure influencer leads convert into paying customers.
• Optimize content & messaging for higher lead-to-conversion ratio.

Required Skills & Experience

• Personal influencer experience: Active Instagram/YouTube/Meta account with 500+ genuine followers/subscribers.
• Proven track record in influencer recruitment or affiliate marketing campaigns.
• Strong understanding of social media growth strategies (Instagram Reels, YouTube Shorts, WhatsApp marketing).
• Excellent content creation skills (shooting, editing, posting).
• Strong community management and networking ability.
• Analytical mindset with experience in tracking KPIs & conversions.
• Preferred: Prior experience in fintech, affiliate programs, or franchise promotions.

Key Performance Indicators (KPIs)

• Onboard 100+ influencers in 2 months.
• Ensure 80% influencers post minimum 2–3 reels per week.
• Generate 20–30+ confirmed conversions per month.
• Maintain 100% compliance with branding and legal guidelines.

Compensation

• Fixed Pay: ₹30,000 to ₹40,000 per month, depending on experience.
• Incentives: ₹10,000 to ₹25,000 per month, based on performance and successful conversions.

Why Join Us?

• Work with India’s largest ATM Franchise network (Sahasra Network – 1000+ ATMs mission).
• Be part of a national fintech movement with RBI-licensed partners.
• Build a career in influencer marketing, community growth, and fintech promotions.
• Opportunity to scale into a Leadership Role as the Influencer Network grows nationwide.

To apply, send your resume + social media profile links (Instagram/YouTube/Meta) to: career@pixellpay.com

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Work from home

Language:

• Hindi (Required)
• English (Required)

Work Location: In person