Hiring Sales Executive / Sr. Sales Executive

2 - 7 years

3 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

SUMMARY
Summary:
The Business Development Executive plays a pivotal role in expanding MYK LATICRETE’s market footprint across Dhanbad and Bhilai by driving channel and project sales, managing key influencers, and ensuring seamless customer engagement. This position demands a proactive, results-oriented professional with expertise in construction materials sales, distributor management, and stakeholder engagement. The ideal candidate will be responsible for generating and converting high-quality leads, nurturing relationships with contractors, architects, builders, and masons, and ensuring timely resolution of customer concerns. By leveraging data-driven strategies and maintaining rigorous activity tracking through SFA tools, the executive will contribute significantly to brand growth, market share expansion, and long-term customer loyalty in target markets.

Responsibilities:
  • Generate and convert leads through systematic visits to contractor master lists and targeted cold calling, ensuring timely follow-up within 24 hours of lead creation.
  • Maintain and classify leads (Warm/Hot/Cold) in the LMS system with clear next-step timelines and track conversion performance by lead source.
  • Drive product awareness and adoption among general contractors, Class B+C architects, and small builders by identifying, onboarding, and engaging key stakeholders.
  • Promote MYK LATICRETE’s premium product range and influence project specifications through technical consultations and site visits.
  • Identify, onboard, and manage verified Tile Contractors (Silver & Gold tiers), ensuring increased share of usage and retention through the Tile Contractor Program.
  • Deliver on-site service and support to contractors within defined TAT, with first contact within 24 hours of engagement.
  • Enroll, verify, and engage high-potential Rishta users (500+ points), organizing mason meets and participating in promotional events to drive brand visibility.
  • Resolve customer complaints and technical issues within 24-hour TAT, coordinating with technical services when required.
  • Accurately document daily activities, lead updates, and sales progress in the SFA app as per DRCP guidelines.


Requirements
Requirements:
  • Proven experience in channel sales, project sales, or distributor management within the construction or building materials industry.
  • Strong understanding of tile adhesive and related construction product categories.
  • Demonstrated ability to generate and convert leads through cold calling, field visits, and stakeholder engagement.
  • Proficiency in using CRM/SFA tools for real-time activity tracking and reporting.
  • Excellent communication, negotiation, and relationship-building skills.
  • Self - motivated, organized, and capable of managing multiple priorities in a fast-paced environment.
  • Willingness to travel and work in field-based roles across Dhanbad and Bhilai markets.
  • Ability to meet and exceed performance targets as defined by target_metrics.

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2coms

Recruitment & Consulting

Bangalore

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