Job
Description
At Aramya, we’re redefining fashion for India’s underserved Gen X/Y women, offering size-inclusive, comfortable, and stylish ethnic wear at affordable prices. Launched in 2024, we’ve already achieved ₹40 Cr in revenue in our first year, driven by a unique blend of data-driven design, in-house manufacturing, and a proprietary supply chain. Today, with an ARR of ₹100 Cr, we’re scaling rapidly with ambitious growth plans for the future. Our vision is bold to build the most loved fashion and lifestyle brands across the world while empowering individuals to express themselves effortlessly. Backed by marquee investors like Accel and Z47, we’re on a mission to make high-quality ethnic wear accessible to every woman. We’ve built a community of loyal customers who love our weekly design launches, impeccable quality, and value-for-money offerings. With a fast-moving team driven by creativity, technology, and customer obsession, Aramya is more than a fashion brand—it’s a movement to celebrate every woman’s unique journey. Now, we’re looking for a dynamic Performance Marketing Head to amplify our brand voice and drive Aramya’s presence in the digital world. Key responsibilities: Own the end-to-end digital growth strategy across paid channels: Meta, Google, Pinterest, YouTube, Affiliate, and Marketplace Ads Define and deliver on CAC, ROAS, LTV, and revenue targets Scale paid media budgets effectively with channel-wise attribution and funnel understanding Partner with creative, product, and tech teams to optimize landing pages, product listings, and ad creatives. Design and drive experiments for conversion rate optimization. An ideal candidate MUST have: 5 – 7 years of hands-on experience in performance marketing (preferably in D2C/fashion/lifestyle brands) Strong command over Meta Ads and Google Ads. Proven track record in scaling performance campaigns with positive ROAS Data-driven mindset with comfort in Excel, analytics tools, and dashboards Understanding of Indian consumer mindset and e-commerce behavior Bonus: Experience with Influencer or Affiliate performance campaigns. Show more Show less
