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Dslr Technologies
Head Performance Marketing

Head Performance Marketing

Dslr Technologies

4.0 - 8.0 years

30 - 40 Lacs

Gurugram

Posted:1 day ago| Platform:

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Skills Required

Google Ads Ecommerce Development Meta Ads CAC & LTV Modeling Performance Marketing Funnel Management

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Work from Office

Job Type

Full Time

Job Description

Role: Head Performance Marketing About Aramya Aramya is a size-inclusive women's ethnic wear brand, focused on delivering comfortable and elegant daily wear at affordable prices. With $9M in funding from Z47, Accel, and marquee angel investors, were on a path of rapid expansion. Driven by in-house designing & manufacturing and deep customer insights, we have grown exponentially in the last few quarters. Now, were looking for a dynamic Performance Marketing Lead to amplify our brand voice and drive Aramya's presence in the digital world. Key responsibilities: Own the end-to-end digital growth strategy across paid channels: Meta, Google, Pinterest, YouTube, Affiliate, and Marketplace Ads Define and deliver on CAC, ROAS, LTV, and revenue targets Scale paid media budgets effectively with channel-wise attribution and funnel understanding Partner with creative, product, and tech teams to optimize landing pages, product listings, and ad creatives. Design and drive experiments for conversion rate optimization. An ideal candidate MUST have: 5 7 years of hands-on experience in performance marketing (preferably in D2C/fashion/lifestyle brands) Strong command over Meta Ads and Google Ads. Proven track record in scaling performance campaigns with positive ROAS Data-driven mindset with comfort in Excel, analytics tools, and dashboards Understanding of Indian consumer mindset and e-commerce behavior Bonus: Experience with Influencer or Affiliate performance campaigns.

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Dslr Technologies

www.dslr-technologies.com

Technology/Photography

Innovate City

50 Employees

8 Jobs

Key People

John Doe

CEO
Jane Smith

CTO
Steve Brown

Head of Marketing

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