Performance Marketing Manager ( (Google Ads + Meta Ads + Analytics)

Role & responsibilities

Performance Marketing Manager

Key Responsibilities

• Campaign Management

  Plan, launch, and optimise paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).

• Conversion Tracking & Analytics

  Implement & manage GA4 + Tag Manager to track form submissions, downloads, WhatsApp clicks, and phone calls.

• Lead-to-Admission Funnel

  Ensure ExtraaEdge CRM integration so every lead is tracked till final admission.

• Retargeting

  Develop and manage retargeting campaigns to re-engage non-converted visitors.

• Behavioural Insights

  Use Hotjar / Microsoft Clarity to analyse landing pages, find drop-off points, and improve conversions.

• Reporting

  Provide

  clear weekly reports

  (Spend Clicks Leads Admissions Cost per Admission).

Preferred candidate profile

• 36 years proven experience managing and scaling

  Google Ads & Meta Ads campaigns

  .
• Strong skills in

  GA4, Google Tag Manager, CRM integration, and behavioural analysis tools (Hotjar/Clarity)

  .
• Demonstrated track record of

  reducing CPA & increasing admissions/leads

  .
• Education sector campaign experience (preferred, but not mandatory).
• Data-driven, result-oriented, and accountable.