E-commerce Activation Manager

Job Description - eCommerce Activations Manager

Main Purpose of Job :

Overseeing the online sales and presence of the business. Managing the brand's image

online, enhancing product visibility, and driving sales through digital channels. Optimize the

online shopping experience, increase sales performance, and align the e-commerce

strategies with the overall corporate goals. Ensure increased customer satisfaction and

retention.

Key Outputs:

- Developing and executing e-commerce strategy in alignment with overall business goals.

- Managing and updating the online store, ensuring that the layout, positioning, and

offerings are aligned with customer behavior and preferences.

- Analyzing market trends and adapting strategies to compete with other brands in the

industry effectively.

- Collaborating with IT and Marketing departments to integrate technologies that improve

the online customer experience.

- Managing digital marketing campaigns across multiple channels to drive brand awareness

and revenue.

- Monitoring website traffic and customer reviews to gauge responses to site updates, new

product introductions, and other changes.

- Optimizing website search engine performance (SEO), ensuring that the site ranks high in

relevant searches and attracts more visitors.

- Overseeing a team of professionals in charge of digital content, inventory, and customer

service.

- Generating reports on e-commerce activity and performance, discussing the findings with

senior management, and proposing new strategies to improve results.

Key Experiences: What experiences are key to success in this job?

- Masters degree in Business Administration from an institute of repute.

- Professional certifications in digital marketing, e-commerce, or project management,

such as Certified E-commerce Professional (CEP) or Google Analytics Certification, can be

advantageous.

- Excellent understanding of web design, web analysis, and SEO.

- Skills in CRM software and digital marketing tools and techniques are highly desirable.