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Assistant Marketing Manager - Paid Performance

Assistant Marketing Manager - Paid Performance

IndiaMART

3 - 5 years

5 - 10 Lacs

noida

Posted:1 month ago| Platform:

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Skills Required

performance marketing google campaign management marketing funnel analysis digital marketing email marketing ppc adwords affiliate marketing smm campaigns paid marketing product management web analytics google analytics sem content marketing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

This role demands full ownership of performance campaigns across Google and Meta platforms, with a focus on lead acquisition, user funnel optimization, and category-specific traffic growth.

Educational Qualifications:

-B.Tech/B.E

Job Responsibilities:

End-to-end management of ad campaigns across Google Search, Display, YouTube, Facebook & Instagram
Budget allocation, bid management, and daily performance optimization
Collaborate with content, category, and design teams for impactful creatives
Analyze conversion paths and optimize based on GA4, GTM, and heatmaps
Scale campaigns while reducing CPL and increasing ROAS

Skills Required:

Google Ads , Meta Ads , Google Search , Paid Marketing Campaign

Candidate Attributes:

Required Skills:

35 years of experience in Google & Meta Ads campaign management
Strong analytical skills and problem-solving abilities
Knowledge of keyword match types, quality score, bidding strategy, and creative testing
Working knowledge of Looker Studio, Excel formulas, and funnel analysis

Preferred Skills:

Experience in B2B/marketplace or lead-generation campaigns
Tools: Google Ads Editor, Meta Business Suite, Google Tag Manager

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