Posted:5 hours ago|
Platform:
Work from Office
Full Time
Assistant Marketing Manager - Paid Performance
This role demands full ownership of performance campaigns across Google and Meta platforms, with a focus on lead acquisition, user funnel optimization, and category-specific traffic growth.
3 - 5 years
-B.Tech/B.E
End-to-end management of ad campaigns across Google Search, Display, YouTube, Facebook & Instagram
Budget allocation, bid management, and daily performance optimization
Collaborate with content, category, and design teams for impactful creatives
Analyze conversion paths and optimize based on GA4, GTM, and heatmaps
Scale campaigns while reducing CPL and increasing ROAS
Google Ads , Meta Ads , Google Search , Paid Marketing Campaign
3-5 years of experience in Google & Meta Ads campaign management
Strong analytical skills and problem-solving abilities
Knowledge of keyword match types, quality score, bidding strategy, and creative testing
Working knowledge of Looker Studio, Excel formulas, and funnel analysis
Experience in B2B/marketplace or lead-generation campaigns
Tools: Google Ads Editor, Meta Business Suite, Google Tag Manager
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