Hey there!
We are looking for a hunger-driven
Head of Sales & Growth
at Procedure. We are a product development company established in early 2017. Before we dive into the job description, allow us to introduce ourselves.
Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.
We pride ourselves on being early adopters of the latest tools, libraries and frameworks while consistently delivering business value. People who work with us fall in love with their craft. We have changed the definition of "work" for them.
Here are some of our beliefs about work
-
Work is only 1 part of your life
and not your entire life. We treat it as such. -
Weekends are sacred
and not to be messed around with. So you wont be asked to work on one. -
Commuting is a waste of time
. Working from home saves you additional time. Go crazy with it. -
Side gigs are welcome
. We believe there are multiple avenues to learn and grow. So why restrict it only to work -
Asynchronous by-default
. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication. -
Good things come in pairs.
Errors get halved. Productivity, ideas and fun get doubled. Learning gets accelerated exponentially. -
Learning from mistakes.
If you are not making mistakes and learning from them, you are not growing.
Apart from work, we continually invest in growing you as a professional and a human.
-
Extensive Boot Camp
- get to learn, regardless of your experience, about Data Structure and Algorithms, LLD, HLD, DevOps, frontend, backend and/or test engineering. -
Book club
- broaden your horizons by picking up a book every month and have fun doing so -
P1, The Half Yearly Tech Conference
- heres where we explore futuristic themes to keep you informed about whats happening in the tech space outside our office. -
Internal Projects
- where your craft, experiment and learning precedence over deadlines. Also, try out new technologies and domains.
Growth requires mentorship
We believe choosing a mentor is more important than choosing a company. My co-founder, Braj , and I have more than a decade of experience in our respective fields. I will be mentoring you to become a better engineer and a coder. Braj will help you with domain expertise, product thinking and problem-solving. Ask us how it has helped our ex-employees in their careers when you chat with us.
Whats it like here
We love debating over languages and frameworks and want someone who can bring their opinions to these discussions. We love reading/sharing articles, podcasts, and tech essays. If you are someone who loves tea or coffee, Marvel or DC, Peterson or Zizek, or even something eclectic, you will feel right at home. Continuous improvement is at the heart of everything we do at work & outside.
This sounds good. But what exactly will you work on
Since we are a service company, you will have the advantage of working on a wide gamut of problems, technology & real world-wise. You will be involved in all stages of a product lifecycle. Youll never have to wonder why you are working on something because youll always know it.
What are you currently working on
We carefully select our clients. This is to ensure we are always indexed well on challenging work. They include indie entrepreneurs, Series B/C funded startups and big corporates.
Some of the sectors we are working on
- Healthtech
- Edtech
- Insurtech
- Sportstech
- Fintech
- And much more!
Trust us, theres never a dull day at work.
Here s what we expect from you as the Head of Sales & Growth.
Core Purpose
Own the
Demand loop
(Sales, Marketing, Partnerships) so Procedure consistently finds and closes the right kind of business with its ICP.
Outcomes You Own
- Predictable new bookings and expansion by quarter
- High-quality pipeline (ICP, right ticket sizes, strong win rate)
- Increasing share of revenue from target ICP/markets (e.g., US product / AI-heavy)
- Content and brand engine that generates inbound SQLs over time
- No margin or feasibility surprises for Delivery and Finance
Responsibilities
GTM Strategy & Offers
- Define ICPs, segments, target geos, and industries
- Co-create service offerings and rate cards with Delivery & CEO
Sales (New Logos + Expansion)
- Own sales process, methodology, and deal reviews
- Maintain CRM hygiene and accurate forecasting
Marketing (Brand, Content & Demand)
- Own integrated marketing roadmap (website, content, social, email, events)
- Design and run content marketing and social media strategy for ICP
- Operationalise Founder-led and SME-led content (interviews, case breakdowns, playbooks, talks/podcasts)
- Run ABM and campaigns for target enterprise accounts
Partnerships / Alliances
- Identify and manage strategic partners
- Drive co-marketing and co-selling motions
Cross-functional Alignment
- Align Sales, Marketing, Delivery, People & Talent on shared targets
- Share demand forecasts for capacity planning
