Head of Performance Marketing

Skills:

Performance Marketing, google ads, Facebook Ads, Media buying, Growth Marketing, Digital Strategy,

Job Summary

We are hiring for Head - Performance Marketing,With a successful track record to drive revenue, user acquisition, and brand awareness.Who can focus on data-driven marketing strategies to optimize marketing ROI and achievebusiness objectives.Who shall have an expertise in digital marketing analytics that can support effectivecampaign targeting and performance measurement.Should be able play a pivotal role in driving customer acquisition, increasing conversionrates, and maximizing marketing efficiency.

Job Responsibilities

Develop (through the content & Advertising team) and oversee overall performancemarketing strategyCreate and manage Google Ad campaigns. (SEM)Create and manage Facebook Ads and Instagram Ads. (Social media advertising)Ensure top organic search ranking positions (SEO)Regularly review and optimise all advertising campaigns for positive ROASManage paid listings on third party websites and media partnersDevelop and oversee email marketing and marketing automation strategySet up, manage, and optimise email marketing campaigns (EDM newsletters, dripcampaigns, loyalty campaigns, etc.)Manage Google Analytics to track and measure all marketing campaignsRegularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog)and recommend optimisation action plans to sales and marketing teamsConduct regular conversion rate optimisation audits and execute A/B tests, usertesting/feedback to improve conversion rates across the brands digital channels and assets

Qualification

In-depth knowledge of web analytics, Google Adwords, Facebook MarketingLeadership skills with the ability to set and prioritize goalsAnalytical mindShould be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and thelikes.Proficient in spoken and written EnglishStrong proven track record for managing millions in ad spendEmail marketing platformsSelf-drivenDegree in Marketing communications or equivalen

About The Company

The Ayurveda Experience is Americas largest online Ayurvedic house of brands thatmarkets natural, herbal skincare, bodycare, haircare products and wellnesssupplements. Advanced in 4 continents and having spread its wings in about 26+countries, with over 1.75 million customers from the US, UK, Canada, Australia, NewZealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-starreviews.https://transformative.in/