Head of Marketing

Roles and responsibilities include developing and executing marketing strategies, leading and managing the marketing team, overseeing the marketing budget, analyzing market data and trends, driving brand awareness and loyalty, and collaborating with other departments like sales and product to align with overall business goals. They are also responsible for brand positioning, content development, digital and traditional marketing campaigns, and measuring the return on investment (ROI) of marketing activities.

Key Roles & Responsibilities

• Strategic Planning: Develop and implement comprehensive, data-driven marketing strategies and plans that align with the company's business objectives.
• Team Leadership: Lead, mentor, and motivate the marketing team to ensure successful execution of campaigns and activities across various channels.
• Budget Management: Create, manage, and allocate the marketing budget to maximize ROI and ensure efficient use of resources.
• Brand Management: Define and maintain the company's brand identity, positioning, and messaging to ensure consistency and build brand loyalty.
• Market Research & Analysis: Conduct market research, monitor consumer behavior, analyze competitor activities, and identify market trends to inform strategy and find growth opportunities.
• Campaign Development & Execution: Oversee the creation and launch of multi-channel marketing campaigns, encompassing digital, content, social media, email, and traditional advertising.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure marketing efforts support overall business goals and to develop go-to-market plans.
• Performance Measurement: Track, analyze, and report on key marketing metrics to evaluate campaign effectiveness, measure ROI, and inform future strategies.
• Stakeholder Relations: Build and maintain strong relationships with key stakeholders both internal and external to the organization.
• Product Launch Support: Support the planning and successful launch of new products and services by developing effective marketing strategies.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person