Head of E-Commerce

Company Description

Nanjangud Toothpowder, a 108-year-old Ayurvedic product, was originally discovered during a spiritual homa and became popular as a candy alternative for kids. Unlike traditional toothpaste, which has been found to contribute to cellular damage and environmental pollution, our toothpowder is made from sustainable paddy husk and helps prevent cavities. Despite post colonisation decline due to the convenience of toothpaste, we are currently seeing an upsurge in 2025 due to its scientific rationale . This sustainable product promotes oral health with natural antimicrobial properties, and our salt variant offers additional benefits.

Role Description

• Own and lead the end-to-end e-commerce function, from strategy to execution

• Drive revenue, margin, and growth across own website, marketplaces (Amazon, Flipkart, etc.), and new channels

• Build and lead cross-functional teams across product, operations, growth, design, logistics, and customer support

• Oversee website development, conversion optimization, funnel analysis, user experience, social-media handling etc

• Define and manage digital marketing strategies including performance marketing, SEO, and email/SMS

• Collaborate with inventory, warehousing, and fulfillment teams for a seamless backend

• Analyze data and user behavior to drive data-informed decisions

• Set KPIs and build reporting dashboards for all e-commerce performance metrics

• Ensure alignment with brand, pricing, and customer experience goals

Qualifications

Bachelor’s or Master’s degree in Business Administration, Marketing, Engineering, or related fields

MBA or e-commerce certifications (IIM, ISB, Google, Meta, etc.) are a plus