Head of Digital Marketing

Job Title: Head – Digital Marketing Manager

Location: Zirakpur, Punjab
Employment Type: Full-Time

About the Role

We are seeking an experienced and visionary Head – Digital Marketing Manager with 8+ years of proven expertise in driving successful digital marketing strategies. The candidate will lead our digital transformation journey, manage a high-performing team, and deliver measurable results in terms of brand growth, lead generation, and ROI.

Key Responsibilities

• Develop, implement, and manage end-to-end digital marketing strategies aligned with business objectives.
• Lead a team of digital marketing professionals and guide them to achieve campaign excellence.
• Oversee SEO, SEM, PPC, social media, email campaigns, influencer marketing, and content marketing.
• Manage paid advertising campaigns (Google Ads, Facebook, LinkedIn, Instagram, etc.) to drive quality leads.
• Optimize marketing funnels and track performance using advanced analytics and reporting tools.
• Collaborate with cross-functional teams (Sales, Creative, and Content) to ensure brand consistency.
• Plan and manage digital marketing budgets effectively.
• Identify emerging trends and technologies to keep the brand ahead in the competitive landscape.
• Present regular reports to senior management showcasing KPIs, ROI, and growth metrics.

Key Skills & Competencies

• Minimum 8 years of experience in digital marketing, with at least 3 years in a leadership/managerial role.
• Expertise in performance marketing, SEO/SEM, PPC, remarketing, and lead generation campaigns.
• Strong understanding of digital tools like Google Analytics, Search Console, Tag Manager, Facebook Ads Manager, HubSpot, etc.
• Strategic thinker with excellent leadership and decision-making skills.
• Strong analytical and problem-solving abilities with a data-driven mindset.
• Exceptional communication, presentation, and project management skills.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Digital Media, Business Administration, or a related field.
• Professional certifications (Google Ads, HubSpot, Facebook Blueprint, LinkedIn Ads) will be highly preferred.

Job Type: Full-time

Pay: From ₹90,000.00 per month

Work Location: In person