Head of Digital Marketing

We are seeking a dynamic and experienced Head of Digital Marketing to lead and scale our digital marketing initiatives across global markets. This is a strategic leadership role that requires strong domain knowledge in international IT services and SaaS-based product marketing. The ideal candidate will be responsible for driving demand generation, brand visibility, and marketing-led growth across all digital touchpoints.

Key Responsibilities

• Develop and own the full-funnel digital marketing strategy tailored to international markets (US, UK, etc.).
• Build and execute campaigns for IT services and SaaS product positioning, lead generation, and brand awareness.
• Strategically lead performance marketing, SEO, paid media, LinkedIn, and inbound/outbound content marketing.
• Set KPIs and manage budgets to optimize ROI and customer acquisition cost (CAC).
• Guide the marketing team (SEO, SEM, content, email, social) with clear goals, coaching, and performance tracking.
• Oversee marketing automation, CRM integration, and funnel optimization across channels.
• Align closely with sales, product, and leadership teams to ensure marketing is driving revenue goals.
• Monitor competition, industry trends, and customer behavior to continuously refine strategy.
• Report campaign results, key insights, and recommendations to stakeholders.

Requirements

• 5–10 years of digital marketing experience in IT services and/or SaaS-based companies (international exposure preferred).
• Proven success in B2B lead generation, account-based marketing (ABM), and SaaS growth campaigns.
• Hands-on expertise in tools like Google Ads, LinkedIn Ads, SEO tools (SEMrush, Ahrefs), Google Analytics, HubSpot/CRM, etc.
• Strong strategic thinking with data-driven decision-making skills.
• Excellent leadership and communication skills; experience managing a marketing team.
• MBA in Marketing or equivalent is a plus.

Note: This is a full-time onsite role based in Mohali.
We’re looking for someone ready to take ownership, lead digital initiatives end-to-end, and fuel business growth through strategic marketing.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Experience:

• Digital marketing Manger: 5 years (Required)
• IT/software company: 5 years (Required)

Location:

• Mohali, Punjab (Preferred)

Work Location: In person