Posted:1 day ago|
Platform:
On-site
Full Time
Job Title: Digital Campaign Specialist / Campaign Head / Campaign Manager
Location: Hyderabad (On-site/Hybrid)
Experience: Minimum 6–10 years
Industry: Financial Services / Chit Funds / NBFC / Investment Platforms
Employment Type: Full-Time
Job Summary:
We are seeking an experienced and performance-driven Digital marketing Campaign Specialist /
Campaign Head / Campaign Manager with a strong background in running Meta (Facebook &
Instagram) and Google Ads for financial services, especially in chit funds or Financial Services
sector or NBFCs. The ideal candidate must be skilled in handling platform policy restrictions,
account disablement issues, account blocks related to investment services and ensuring continuity
through verified ad accounts.
Key Responsibilities:
● Plan, launch, and manage paid campaigns on Google Ads and Meta Ads
targeting relevant audience segments in financial services.
● Strategically run lead generation and awareness campaigns for chit fund-based
financial offerings.
● Tackle platform-related challenges such as ad disapprovals, G2 business
verification, account suspensions, and policy violations, and implement
successful recovery strategies. Handle blocked, disabled, or flagged ad accounts
and successfully re-enable them or set up alternate compliant accounts
● Build and manage campaign budgets, performance benchmarks, and ROI-based
reporting dashboards.
● Coordinate with compliance and tech teams to ensure ad policies are met,
especially for financial service ads.
● Create optimized audience targeting strategies across platforms based on
behavior, interest, and lookalike segments.
● Conduct regular A/B testing for creatives, ad copies, and audience sets.
● Share insights with leadership and marketing teams to continuously improve ad
performance.
Required Qualifications & Skills:
● Minimum 6-10 years of experience in running digital campaigns for chit funds,
NBFCs, fintech, insurance, or investment sectors.
● Proven track record of handling Meta & Google Ads with special focus on
financial services policies.
● Strong knowledge of G2 verification, financial services and guidelines, and
experience with platform issue resolution.
● Ability to handle campaign performance challenges proactively, with creative and
policy-compliant solutions.
● Good analytical skills with experience using tools like Google Analytics, Meta
Business Manager, and Tag Manager.
● Strong communication and leadership skills to coordinate with internal
stakeholders and vendors.
Preferred:
● Candidates who have worked with regulated financial institutions or chit fund
companies.
● Ability to adapt to compliance requirements and rapidly troubleshoot platform
policy violations.
● Familiarity with CRM integration, conversion tracking, and performance
attribution models.
● Strong communication, documentation, and problem-solving skills
BVM Digital Media Pvt Ltd
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