Head of Digital Marketing

10 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Digital Campaign Specialist / Campaign Head / Campaign Manager

Location: Hyderabad (On-site/Hybrid)

Experience: Minimum 6–10 years

Industry: Financial Services / Chit Funds / NBFC / Investment Platforms

Employment Type: Full-Time

Job Summary:

We are seeking an experienced and performance-driven Digital marketing Campaign Specialist /

Campaign Head / Campaign Manager with a strong background in running Meta (Facebook &

Instagram) and Google Ads for financial services, especially in chit funds or Financial Services

sector or NBFCs. The ideal candidate must be skilled in handling platform policy restrictions,

account disablement issues, account blocks related to investment services and ensuring continuity

through verified ad accounts.

Key Responsibilities:

● Plan, launch, and manage paid campaigns on Google Ads and Meta Ads

targeting relevant audience segments in financial services.

● Strategically run lead generation and awareness campaigns for chit fund-based

financial offerings.

● Tackle platform-related challenges such as ad disapprovals, G2 business

verification, account suspensions, and policy violations, and implement

successful recovery strategies. Handle blocked, disabled, or flagged ad accounts

and successfully re-enable them or set up alternate compliant accounts

● Build and manage campaign budgets, performance benchmarks, and ROI-based

reporting dashboards.

● Coordinate with compliance and tech teams to ensure ad policies are met,

especially for financial service ads.

● Create optimized audience targeting strategies across platforms based on

behavior, interest, and lookalike segments.

● Conduct regular A/B testing for creatives, ad copies, and audience sets.

● Share insights with leadership and marketing teams to continuously improve ad

performance.

Required Qualifications & Skills:

● Minimum 6-10 years of experience in running digital campaigns for chit funds,

NBFCs, fintech, insurance, or investment sectors.

● Proven track record of handling Meta & Google Ads with special focus on

financial services policies.


● Strong knowledge of G2 verification, financial services and guidelines, and

experience with platform issue resolution.

● Ability to handle campaign performance challenges proactively, with creative and

policy-compliant solutions.

● Good analytical skills with experience using tools like Google Analytics, Meta

Business Manager, and Tag Manager.

● Strong communication and leadership skills to coordinate with internal

stakeholders and vendors.

Preferred:

● Candidates who have worked with regulated financial institutions or chit fund

companies.

● Ability to adapt to compliance requirements and rapidly troubleshoot platform

policy violations.

● Familiarity with CRM integration, conversion tracking, and performance

attribution models.

● Strong communication, documentation, and problem-solving skills

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