Head of Digital Marketing

8 - 12 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As the ideal candidate for this position, you will be responsible for providing strategic leadership to the business unit in the Digital Media space. Your main focus will be on building and expanding the business across various media channels such as Search, Social, and Programmatic. You will be tasked with developing and owning the overall Strategy and Business Plan, as well as managing the overall P&L. In this role, you will oversee multiple teams including Business Delivery & Operations, Analytics, and Solution Engineering. Collaboration with various functions such as Creative, Planning, Finance, HR, IT, Legal, Marketing, and Sales will be crucial. Building and nurturing relationships with key clients and partners will also be a key aspect of your responsibilities. Setting up KPIs for respective brands and ensuring that all brands meet at least 90% of the KPIs will be part of your daily tasks. You will be required to manage the team, assign work/tasks, and plan team training and performance management. Supervising all aspects of social/digital media interaction between customers and the company to ensure a positive customer service experience will be essential. Your role will also involve measuring the success of every social media campaign, overseeing day-to-day management of campaigns, and ensuring brand consistency. You will liaise with third-party vendors, influencers, and partner firms on behalf of the brand for campaigns & projects. Keeping abreast of changes within online media networks and guiding teams in their responses to these changes will be critical. As the successful candidate, you should have a minimum of 8+ years of experience in the Digital Media space, with experience in leading large teams being highly preferred. Strong first-principles thinking, high intellectual curiosity, drive, and persuasion skills are essential for this role. You should be able to work effectively in a fast-paced, energetic team environment. If you are excited about being an integral part of a company that is making significant strides in the industry and is considered a market leader, then this role is perfect for you. Your passion for Digital Marketing, continuous learning, growth opportunities, and being surrounded by smart individuals will make you a great fit for this position. Embracing data, advertising, people, profits, innovation, and growth are key aspects of this role that you will find fulfilling and rewarding.,

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