Head of Brand and Marketing

Head of Brand & Marketing

Location

Type

Experience

Seniority

About SARAS AI Institute

SARAS is the world’s first AI-exclusive, online, degree-awarding institution based in the USA (Utah), with a mission to reimagine 21st-century education for a world led by Artificial Intelligence. Backed by global advisors and built by practitioners, SARAS is where the AI-ready workforce of tomorrow is being shaped.

We’re growing fast. But more importantly — we’re growing with purpose.

The Opportunity ;

We’re looking for a visionary Head of Brand & Marketing to lead our storytelling, presence, and voice across the globe.

This is not a typical marketing role. This is your chance to:

• Shape the identity of the world’s first AI-only Institution.
• Lead the global narrative on AI education.
• Build a team, presence, and playbook that scales with us.

You will own everything from brand building to content creation, digital marketing to community growth — across multiple geographies and audience segments.

What You’ll Do ;

Brand & Strategy

• Build SARAS as a hallmark brand in global AI education.
• Craft a compelling brand identity — voice, visual, positioning — that resonates across borders.
• Own our narrative across channels: from Stanford to Sri Lanka, Bengaluru to Boston.

Content & Storytelling

• Lead content creation across formats — thought leadership, social media, video, blogs, student stories, campaigns, and more.
• Collaborate with academic teams, students, and partners to surface meaningful narratives.
• Turn complex AI ideas into engaging, relatable content for different audience levels.

Digital Marketing

• Own and evolve our website, SEO/SEM, CRM, social, email, and other digital assets.
• Design and manage marketing funnels for each cohort, segment, and geography.
• Run smart, efficient campaigns — with a bias for organic and owned channels.

Team Leadership

• Manage and grow a small but mighty team across content, design, social, and CRM.
• Mentor, hire, and inspire specialists to operate with excellence and creativity.
• Work closely with Growth, Academics, and Product to ensure alignment.

Ops & Performance

• Build dashboards to measure brand reach, campaign performance, CAC, retention.
• Report progress and insights directly to the COO and Founding Team.
• Own tools, vendors, and systems that enable efficient marketing execution.

Who You Are

• 8–12 years of marketing experience, including

  3+ years in a leadership role

  .
• Proven success in

  building and scaling global brands

  — ideally in EdTech, SaaS, or consumer tech.
• A

  natural storyteller

  with strong command over written and visual content.
• Deep understanding of

  digital strategy

  , content ops, and campaign design.
• Strong sense of

  aesthetic, voice, and customer psychology

  .
• Thrives in ambiguity, moves fast, and gets things done without hand-holding.
• A believer in the

  future of learning, AI, and mission-driven work

  .

Why SARAS?

• Create a

  global category-defining brand

  from the ground up.
• Be part of a fast-moving, high-integrity team.
• See your work impact learners in over 20 countries.

How to Apply

hiring@sarasai.org

• Your CV
• A note on why this role excites you
• Links to campaigns or content you’ve led