Posted:3 weeks ago|
Platform:
On-site
Full Time
Core Mission:
Shape and protect AYC's cultural positioning, brand identity, and community engagement while amplifying the impact of partnerships through world-class storytelling.
Responsibilities:
+ Evolve AYC's positioning as India's leading progressive cultural platform.
+ Develop and execute integrated marketing strategies for AYC's IPs and festivals.
+ Own AYC's tone of voice, design consistency, and cultural relevance across all channels.
+ Drive community engagement through digital, PR, influencer, and grassroots initiatives.
+ Build media visibility (press, social, editorial) around
AYC's events and collaborations.
What We're Looking For:
+ 5-7 years experience in cultural marketing, brand strategy, or lifestyle/community marketing.
+ Strong instincts for youth culture, design, and progressive cultural movements.
+ Proven ability to scale communities through marketing campaigns.
+ Strong communication and storytelling skills
(digital + experiential).
+ Strategic thinker who can balance long-term brand building with short-term campaign needs.
All You Can
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