Head Merchandiser For Ramoji Film City (Theme Park)

Role & responsibilities

1. Sales Operations & Visual Merchandising

• Monitor daily sales operations and staff deployment across all merchandise outlets, optimizing manpower based on skills and footfall.
• Review point-wise and vendor-wise sales performance regularly and take corrective or growth-oriented actions.
• Oversee store display design and implement innovative visual merchandising techniques that attract guest attention and drive impulse buying.
• Utilize guest feedback and sales analytics to guide store layout, product positioning, and category mix for maximum conversion.
• Engage directly in on-floor sales interactions to understand guest preferences and evaluate staff performance.
• Identify non-moving merchandise and plan liquidation strategies such as product bundling, combo offers, and discounts to minimize dead stock.

2. Business Development & Vendor Coordination

• Identify and collaborate with vendors, artisans, and manufacturers to source exclusive and theme-aligned merchandise for Ramoji Film City.
• Attend trade fairs and exhibitions to stay updated on market trends and introduce fresh product categories.
• Partner with the Marketing and Events teams to develop merchandise for corporate gifting, festive seasons, and special events.
• Ideate and develop souvenir collections and limited-edition themed merchandise in coordination with internal creative and art departments.
• Ensure that all merchandise reflects the parks storytelling, branding, and quality standards.

3. Procurement & Inventory Planning

• Forecast product demand considering seasonality, footfall patterns, events, and historical sales data.
• Plan and oversee timely procurement of merchandise while maintaining quality standards and cost efficiency.
• Negotiate with vendors for best pricing, delivery schedules, and payment terms to optimize profitability.
• Oversee internal transfers, stock replenishment, and ensure consistent product availability across all outlets.
• Monitor prototype development, cost analysis, and rollout of final products to ensure cost-effective merchandising.

4. Warehouse & Logistics Management

• Supervise warehouse operations, ensuring smooth inward/outward material movement, stock accuracy, and minimal damage.
• Regularly inspect warehouse conditions, manpower efficiency, and cleanliness to maintain operational standards.
• Monitor damage returns and vendor claims to ensure swift rectification and minimal financial loss.
• Drive the implementation and maintenance of a centralized image bank and inventory management system for efficient tracking and replenishment.
• Coordinate with the Stores and Purchase Departments to align stock records and inventory updates.

5. Team Leadership & Performance Management

• Lead, mentor, and monitor the performance of sales, warehouse, and merchandising staff.
• Define and track Key Performance Indicators (KPIs) such as sales per outlet, stock turnover ratio, and visual compliance scores.
• Conduct periodic training programs on sales techniques, visual display, customer service, and product knowledge.
• Foster a performance-driven culture, ensuring staff motivation, discipline, and alignment with organizational goals.
• Conduct regular reviews and provide feedback to enhance team productivity and guest service quality.

6. Financial Management:

• Develop and manage budgets for merchandise operations.
• Monitor financial performance, including sales, profit margins, and expenses.
• Implement strategies to achieve revenue growth and cost optimization.

7. Guest Experience:

• Design and execute programs to enhance the guest shopping experience.
• Address guest feedback and resolve issues promptly and professionally.
• Collaborate with marketing teams to promote merchandise through campaigns and events.

Preferred candidate profile:

• Graduate/Postgraduate in Retail Management, Business Administration, Marketing, or Fashion Merchandising.
• 1015 years of experience in retail or theme park merchandising, with at least 5 years in a leadership capacity.
• Prior experience in hospitality, tourism, lifestyle retail, or entertainment merchandising preferred.