Head Marketing & Admissions ( For a reputed University in Delhi / NCR)

We are hiring for one of our reputed client in Higher Education industry.

Responsibilities:

• Admissions Management:

• Develop and implement comprehensive admissions strategies to achieve enrollment targets.
• Lead and manage the admissions team, ensuring efficient and student-friendly processes.
• Analyze admissions data and market trends to optimize student outreach and conversion rates.
• Collaborate with academic departments to understand program offerings and student profiles.

• Marketing and Brand Building:

• Develop and execute multi-channel marketing campaigns to enhance the university’s visibility and brand recognition.
• Leverage digital marketing, social media, SEO, and content marketing to attract high-quality leads.
• Coordinate with creative teams to produce impactful marketing collateral and digital content.
• Plan and execute national and international student recruitment events, seminars, and webinars.

• Strategic Partnerships:

• Build and maintain relationships with educational consultants, high schools, corporate partners, and other educational institutions.
• Identify and engage with new market segments for potential student outreach.

• Stakeholder Management:

• Act as a key liaison between university leadership and the admissions and marketing teams.
• Provide regular reports on admissions progress, challenges, and opportunities to senior management.

• Team Leadership and Development:

• Mentor and lead the admissions and marketing team, fostering a high-performance culture.
• Train team members in customer relationship management (CRM) tools, lead nurturing, and best practices in student engagement.

• Budget Management:

• Develop and manage the admissions and marketing budget, ensuring cost-effective strategies.
• Measure and report ROI on marketing campaigns and recruitment efforts.

Qualifications:

Master’s degree in Marketing, Business Administration, Communications, or a related field.

Required Skills:

• Minimum 15 years of experience in admissions, marketing, or student recruitment, preferably in the higher education sector.
• Proven track record in managing large teams and achieving ambitious enrollment targets.
• Strong understanding of digital marketing, CRM systems, and data-driven decision-making.
• Excellent communication, leadership, and interpersonal skills.
• Ability to work in a fast-paced, results-oriented environment.