Head Marketing

Job Description

Product and Market Prioritisation Strategize and plan products and priority Markets for Annual Marketing plan. Identifying new opportunities for lead generation using inside sales team in the focused sector and in different, verticals. Market Research Identify research topics as per group company specific market insights and by coordinating with product Management team. Collaborate with central marketing for carrying out market research. Functional Core Campaign – Existing and New Product Collaborate with sales team for finalising products and focussed territories for campaign planning & execution. Coordinate with the product management team to launch new products successfully. Carry out campaigns along with integrated marketing efforts aligned with company objectives Exhibition Management Coordinate with Exhibitions team/Agents for smooth execution of Exhibitions as a part of company objectives. Seminars and Trainings Coordinate and conduct effective seminars/webinars/trainings of ACGE expertise in order to meet organization outlook. Sales Support Develop and maintaincollaterals, give-aways, and sales tools. Eg sales kits , product presentations Budget Alignment Prepare Annual Marketing plan with detailed budget for all Marketing activities and execute the plans in accordance with the budget for assigned BUs. Content Generation Collaborate with internal stakeholders for generating product specific content as per central Marketing team’s guidelines for media, digital & events. Show more Show less