Head Ecommerce

You will be responsible for meeting the top line National sales objective for the eCommerce channel by ensuring stock availability with a high degree of forecasting accuracy and maintaining fill rates of 95% plus with all relevant chains. It will be your duty to develop and manage the Annual Business plans for the eCommerce Accounts, along with setting annual targets for eCommerce and signing the Terms Of Trade (ToT) while ensuring execution and adherence to them. Managing the Account wise profitability & cost of sales will be crucial, which will involve setting up a model to measure key accounts profitability and tracking the cost of doing business with the eCommerce accounts. You will need to challenge the existing route to market model, suggest ways of reducing costs, and manage the credit index, collections, and ensure no bad debts by following the agreed credit policy. Delivering the Perfect Punch for NPI / Launches through robust plans such as new products introduction, pack changes, price increases, consumer promotions, and other activities will be a key aspect of your role. Additionally, you will be expected to take on the channel & category advisory role by working with accounts to manage the overall category effectively to drive growth. Managing all interfaces with Accounts, developing good relations, and sharing best practices will also be part of your responsibilities. Anticipating trends in the eCommerce industry, organizing Top to Top meetings with the accounts, and sharing growth and expansion plans of ANI in India will be essential for enhancing internal systems and processes to meet the evolving environment. Overall, your role will require strategic vision, strong relationship management skills, proactive problem-solving abilities, and a focus on driving growth and profitability in the eCommerce channel.,