Head Analytics Media trading & buying

GroupM

15 - 20 years

25 - 30 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

cpm automation head business development tableau senior executive power bi manual forecasting cost analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategic operating partner: Translate leadership priorities into clear roadmaps, OKRs, and decision frameworks. Run exec rhythms, prep materials, and align cross-functional teams on trading and analytics goals.
Analytics leadership: Own measurement strategy, forecasting, and scenario modelling for TV and digital, including reach/GRP, CPM inflation, delivery risk, and outcome KPIs. Ensure methodological rigor and consistency.
Forecasting and scenario planning: Model inflation, supply constraints, and campaign outcomes; quantify trade-offs and recommend portfolio-level actions. Maintain weekly executive-ready outlooks. Trigger mitigation plans for under-delivery, including reallocation, makegoods, and creative/flight optimizations.
Reporting and automation: Standardize dashboards and alerts for pacing, cost, quality, and outcomes. Drive automation to reduce manual reporting and accelerate decision cycles.
Team leadership: Lead a small team of analysts. Hire, coach, and scale best practices in experimentation, mixed methods, and business storytelling.
Executive communications: Convert complex analyses into crisp narratives and choices. Build board-ready materials on market dynamics, performance, and risk.

Qualifications

15+ years in media investment/trading analytics across TV and digital video (including CTV/OTT), with proven impact on cost, delivery, and outcomes.
Strong command of media math and measurement, including GRPs, reach/frequency, CPM/CPCV, attribution, incrementality, and MMM/MTA frameworks.
Hands-on experience with forecasting and scenario modelling for inflation, supply, and under-delivery, and with executing mitigation at scale.
Demonstrated capabilities of driving cross-functional alignment, running operating cadences, and managing exec priorities.
Expert in BI storytelling with tools like Tableau, Looker, or Power BI.

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