Head Analytics Media trading & buying

Essencemediacom

15 - 20 years

30 - 35 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

cpm automation head business development tableau senior executive power bi manual forecasting cost analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategic operating partner: Translate leadership priorities into clear roadmaps, OKRs, and decision frameworks. Run exec rhythms, prep materials, and align cross-functional teams on trading and analytics goals.

Analytics leadership: Own measurement strategy, forecasting, and scenario modelling for TV and digital, including reach/GRP, CPM inflation, delivery risk, and outcome KPIs. Ensure methodological rigor and consistency.
Forecasting and scenario planning: Model inflation, supply constraints, and campaign outcomes; quantify trade-offs and recommend portfolio-level actions. Maintain weekly executive-ready outlooks. Trigger mitigation plans for under-delivery, including reallocation, makegoods, and creative/flight optimizations.
Reporting and automation: Standardize dashboards and alerts for pacing, cost, quality, and outcomes. Drive automation to reduce manual reporting and accelerate decision cycles.
Team leadership: Lead a small team of analysts. Hire, coach, and scale best practices in experimentation, mixed methods, and business storytelling.
Executive communications: Convert complex analyses into crisp narratives and choices. Build board-ready materials on market dynamics, performance, and risk.

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