GTM-Senior Manager

Role Overview-

We are looking for a dynamic and experienced Go-To-Market (GTM) Marketing & Business Leader to develop and execute impactful GTM strategies that drive growth, revenue, and brand awareness. This role requires a seasoned professional with a strong background in sales, marketing, and business strategy, capable of leading cross-functional teams, influencing stakeholders, and delivering measurable outcomes.

Role & responsibilities

• Design and implement GTM strategies for new product launches, market expansions, and business lines.
• Work closely with Sales, Product, Marketing, and Customer Success teams to align strategy and execution.
• Identify market opportunities, customer needs, and competitive positioning to create winning strategies.
• Lead market segmentation, buyer persona development, and customer journey mapping.
• Drive sales enablement initiatives, ensuring teams have the tools, training, and messaging needed to succeed.
• Oversee demand generation campaigns, content strategy, digital marketing, and event execution.
• Track GTM performance using key metrics and adjust strategies based on insights and feedback.
• Build and lead a high-performing marketing/business development team with a strong ROI focus

Preferred candidate profile-

• 12 - 15 years of experience in Sales, Marketing, or GTM Strategy, preferably from healthcare industries.
• Strong understanding of sales cycles, channel strategies, and marketing funnels.
• Proven success in launching products, scaling businesses, and delivering high-growth results.
• Excellent leadership, communication, and stakeholder management skills.
• Analytical mindset with the ability to interpret market and campaign data to drive decisions.
• Proficiency in CRM tools (Salesforce, HubSpot), marketing automation platforms, and sales enablement tools.
• Bachelors degree in Business, Marketing, or a related field; MBA preferred.