Job
Description
Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn! About the Role We re looking for a senior Go-To-Market leader to own and scale Wokelo s marketing engine, with a clear trajectory toward stepping into a Director of Marketing role. As our first strategic marketing hire, you ll shape and execute a comprehensive GTM strategy that builds category leadership, fuels pipeline growth, and elevates Wokelo s brand in the financial ecosystem. This is a high-impact, highly visible individual contributor role with significant cross-functional scope and the opportunity to build and lead the marketing function as the company grows. Key Responsibilities Account-Based Marketing (ABM): Define and lead Wokelo s ABM strategy targeting high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance. Design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social. Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution. Strategic Field Marketing: Lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence. Partner with internal experts, customers, and industry KOLs to deliver impactful speaking engagements and activations. Position Wokelo as the definitive thought leader in AI-driven investment research. Ecosystem & Partner Marketing: Identify and build strategic alliances to expand reach and drive co-marketing initiatives. Own relationship development with industry associations, accelerators, and content collaborators. Content & Thought Leadership: Drive the end-to-end content strategy across the buyer journey crafting messaging that resonates with senior decision-makers. Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion. Champion Wokelo s voice across social platforms, particularly LinkedIn, to build a strong presence in the finance and AI space. Digital & Performance Marketing: Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads. Lead copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads. Continuously optimize digital efforts based on performance data and evolving audience insights. Marketing Leadership & Ops: Own product marketing strategy and go-to-market planning for new feature rollouts and positioning. Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration. Build scalable systems and processes to measure and maximize marketing ROI. Who You Are 5-8 years of experience in B2B growth, GTM, or marketing leadership roles at high-growth startups ideally with experience taking a company from $1M to $10M+ ARR. Deep expertise in account-based marketing and demand generation within SaaS, AI, or financial technology verticals. Proven ability to build and execute multi-channel campaigns that drive tangible business outcomes. Strategic thinker with strong analytical skills and a hands-on, builder mindset. Exceptional storytelling and communication skills, with experience positioning technical products to senior financial buyers. Experience working cross-functionally with sales, product, and leadership teams. Familiarity with the financial services landscape (e.g., PE, VC, IB, Consulting) and/or applied AI is highly preferred.
