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GTM Lead - GM/AVP -Offline Merchants QR

GTM Lead - GM/AVP -Offline Merchants QR

Paytm

5 - 10 years

45 - 50 Lacs

noida gurugram haryana

Posted:None| Platform:

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Skills Required

statistical tools gtm strategy sql marketing market intelligence project management six sigma data analytics data analysis sas spss business analysis business development market research machine learning r predictive modeling acquisition statistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role: We are looking for a strategic and execution-oriented Go-To-Market (GTM) Lead to own and drive the successful launch, scaling, and optimization of our products and services. The GTM Lead will collaborate cross-functionally with product, marketing, sales, operations, and customer success teams to build and execute high-impact go-to-market strategies.

Expectations/ Requirements:

1. GTM Strategy & Planning

2. Develop and own comprehensive GTM strategies for new product launches and feature rollouts.

3.Identify target markets, customer segments, pricing, positioning, and competitive differentiation.

4.Cross-functional Alignment

5.Serve as the central point of coordination across Product, Marketing, Sales, and Customer Success.

6.Drive consensus on GTM plans, timelines, and execution priorities.

7.Sales Enablement

8.Equip the sales team with effective positioning, messaging, battle cards, and training materials.

9.Support demand generation, pipeline acceleration, and account-based strategies.

10.Product Launch & Execution

11.Lead product release planning, customer rollout strategies, and feedback loops.

12.Measure GTM performance metrics (adoption, revenue, churn) and iterate accordingly.

13.Market Intelligence

14.Conduct competitive analysis and market research to guide GTM approaches.

15.Identify opportunities for product-market fit expansion or repositioning.

Superpowers / Skills Required:

1. 5-10 years of experience in GTM strategy & marketing.

Attention to detail and passion for problem solving.

2. Must be highly proficient with MS Excel, SQL and other statistical tools.

3. Capable of demonstrating good business judgment.

Education: MBA (Marketing)

Why join us: We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our peoples collective energy and unwavering focus on the customers, and thats how it will always be. We are the largest merchant acquirer in India

Location - Gurugram, Haryana,Noida, Uttar Pradesh

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