Growth Marketing / Senior Marketing Executive

Senior Marketing Executive

Key Responsibilities

• Plan, execute, and optimize integrated marketing campaigns

  across digital channels including Google Ads, LinkedIn, display, retargeting, and email marketing.
• Collaborate with leadership and sales to shape

  campaign strategy

  aligned with buyer personas and sales goals.
• Own the setup and performance of

  Google Ads

  .

  LinkedIn Campaign Manager and other Paid Media Platforms

  (including audience targeting, creative, budgeting, and A/B testing).
• Work with content and design teams to develop high-impact landing pages, email sequences, and campaign assets.
• Develop lead nurturing flows and collaborate on account-based marketing (ABM) strategies.
• Track and report on campaign KPIs including lead quality, conversion rates, and cost per acquisition.
• Use analytics tools to refine strategies and uncover insights.
• Stay current with industry trends, competitor activities, and emerging tools to recommend innovations.
• Collaborate on event promotion, webinars, and partner campaigns as needed.

Qualifications

• 5+ years of experience in B2B marketing

  , preferably in the IT services or SaaS space.
• Demonstrated success running

  performance-driven multichannel campaigns

  across paid media and email.
• Hands-on experience with

  Google Ads

  ,

  LinkedIn Ads

  , and marketing automation platforms (e.g., HubSpot, Pardot).
• Strong analytical and reporting skills; able to make data-informed decisions.
• Understanding of the

  B2B sales funnel

  , longer buying cycles, and the importance of lead qualification.
• Excellent communication and project management skills.