Growth Marketing Manager

• We are seeking a results-oriented and strategic Growth Marketing Manager to lead our client acquisition initiatives through impactful outreach campaigns and webinar-led content marketing
• This role will own the entire lifecycle of multi-channel campaigns, drive webinar-led acquisition end-to-end, manage brand reputation across digital touchpoints, and collaborate cross-functionally to deliver measurable growth outcomes

Key Responsibilities:

• Webinar-Led Acquisition StrategyOwn end-to-end webinar management as a key growth and content marketing channel, including:Speaker & topic finalization, and upgrading deck theme & pitch
• Video & creative production: Oversee shoot coordination for video ads, creating videos from raw files, image ads & copywriting, text ads, QR code & link setup
• Oversee Landing page creation and complete flow setup Campaign orchestration for event reminders and webinar community management
• Execution management: webinar hosting, chat/Q&A moderation, poll management, etcMaintain P&L for this channel with complete ownership of business metrics
• Client Outreach & Campaign AutomationPlan, execute, and optimize multi-channel client acquisition and engagement campaigns via email, WhatsApp, SMS, and push notifications
• Leverage automation tools such as MoEngage, WebEngage, Zepic, etc, to build targeted journeys and lifecycle campaigns
• Collaborate with product, design, content, and analytics teams to segment audiences and personalize communication

Requirements:

• 3-4 years of experience in digital marketing or growth roles
• Proven experience managing marketing automation platforms (MoEngage, WebEngage or equivalent)
• Strong strategic thinking with hands-on ability to execute and optimize
• Excellent communication skills written and verbal with a knack for crafting user-facing content
• Strong project management and stakeholder coordination skills
• Data-driven decision-making and familiarity with campaign analytics tools

Preferred:

• Experience in fintech, consumer tech, or subscription-driven businesses
• Prior ownership of app acquisition/reviews or app store optimization is a plus
• Familiarity with webinar platforms and martech automation ecosystems