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Growth Marketing Manager

3 - 4 years

8 - 12 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • We are seeking a results-oriented and strategic Growth Marketing Manager to lead our client acquisition initiatives through impactful outreach campaigns and webinar-led content marketing
  • This role will own the entire lifecycle of multi-channel campaigns, drive webinar-led acquisition end-to-end, manage brand reputation across digital touchpoints, and collaborate cross-functionally to deliver measurable growth outcomes

Key Responsibilities:

  • Webinar-Led Acquisition StrategyOwn end-to-end webinar management as a key growth and content marketing channel, including:Speaker & topic finalization, and upgrading deck theme & pitch
  • Video & creative production: Oversee shoot coordination for video ads, creating videos from raw files, image ads & copywriting, text ads, QR code & link setup
  • Oversee Landing page creation and complete flow setup Campaign orchestration for event reminders and webinar community management
  • Execution management: webinar hosting, chat/Q&A moderation, poll management, etcMaintain P&L for this channel with complete ownership of business metrics
  • Client Outreach & Campaign AutomationPlan, execute, and optimize multi-channel client acquisition and engagement campaigns via email, WhatsApp, SMS, and push notifications
  • Leverage automation tools such as MoEngage, WebEngage, Zepic, etc, to build targeted journeys and lifecycle campaigns
  • Collaborate with product, design, content, and analytics teams to segment audiences and personalize communication

Requirements:

  • 3-4 years of experience in digital marketing or growth roles
  • Proven experience managing marketing automation platforms (MoEngage, WebEngage or equivalent)
  • Strong strategic thinking with hands-on ability to execute and optimize
  • Excellent communication skills written and verbal with a knack for crafting user-facing content
  • Strong project management and stakeholder coordination skills
  • Data-driven decision-making and familiarity with campaign analytics tools

Preferred:

  • Experience in fintech, consumer tech, or subscription-driven businesses
  • Prior ownership of app acquisition/reviews or app store optimization is a plus
  • Familiarity with webinar platforms and martech automation ecosystems

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