Growth Marketing Coordinator

The Opportunity
Avantor is looking for a dynamic, forward-thinking, and experienced Growth Marketing Coordinator, who will be responsible for delivering results against some of the most complex business and technology initiatives.This role will be a full-time position based out of IND- Coimbatore. If you are passionate about solving complex challenges and driving innovation lets talk!The Growth Marketing Coordinator participates in the sales and marketing strategy to execute digital marketing campaigns following analysis and evaluation of various market trends. The role delivers split (A/B) testing and personalization campaigns, driving incremental business value every day by optimizing e-commerce conversion. This role partners with stakeholder teams to identify, prioritize, and execute customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and email campaigns.
The role is responsible for the execution, maintenance, and measurement of email marketing and nurture campaigns resulting in lead generation, business growth, and customer retention. The individual also helps to maintain contact data and participates in regular data clean-up activities while also maintaining the cleanliness of our automation platform, Marketo and ensuring exceptional deliverability of campaigns.MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance)

Help maintain and support effective newsletter strategy through template coding, optimization, data management, etc.

Develop and execute short term and long term email automation, campaigns, and programs in collaboration with key marketing staff.

Evaluate the effectiveness of current automation programming and make recommendations around the evolution of these programs.

Collaborate with the design team to build and create engaging and effective email designs and landing pages.

Partner with key marketing stakeholders to assist in developing messaging and strategy in alignment with short and long term growth goals.

Monitor and optimize campaigns for maximum performance and conversion rates.

Perform A/B split testing and analyze results.

Develop deliverability best practice process and maintain/improve email deliverability and domain health

Analyze campaign data and make recommendations for future campaigns. Report findings and recommendations monthly in the Department wide Marketing Snapshot.

Manage and maintain email lists, segmentation and cohorts, and identify opportunities for future campaigns or automation. Stay up-to-date with email marketing best practices and trends. Utilize and explore competitor research, industry research and relevant reporting.

Maintain a deep understanding of brand, audience, and company objectives.

Project manage campaigns and programs.

Utilize and explore competitor research, industry research and relevant reporting.

Report regularly on metrics and insights gained from results along with recommendations to leadership.

Create automated reports for stakeholders as needed

Execute daily maintenance of deliverability of campaigns and seed lists

Create and maintain lead nurturing and customer acquisition email programs to support business growth

Support other marketing campaign requests as needed

Performs other duties as assigned.

QUALIFICATIONS (Education/Training, Experience and Certifications)

Bachelors degree in marketing or business related field, or equivalent experience and/or certificates.

3-5 Years of practical experience in an e-marketing role with management of email systems expertise

1-2+ years experience working in cross-functional project teams

Experience in customer-facing web site support and problem resolution

Experience with Adobe Marketo and Adobe Target

Experience using Validity Everest

KNOWLEDGE S AND ABILITIES (Those necessary to perform the job competently)

Ability to demonstrate knowledge and experience in SEO and web content management.

Must be able to work in a fast pace environment and handle multiple projects and deadlines.

Strong knowledge of CSS / XML / HTML /JavaScript development

Basic knowledge of web service protocols (REST, SOAP, etc)

Strong e-marketing channel knowledge and best practice

Ability to multitask and prioritize in fast-paced environment

Must be a demonstrated team player with a can-do mentality

Demonstrates decision-making and problem-solving abilities specific to Web technologies.

Strong analytical skills

Strong organizational skills

Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload

Ability to effectively foster business relationships across teams and develop a good view of how the business operates

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

EEO Statement:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.3rd party non-solicitation policy: