Growth Marketer

Digital Solution Tech

3 - 6 years

5 - 8 Lacs

chennai

Posted:None| Platform:

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Skills Required

b2b sales analytical social media saas sem management seo enterprise software crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title:

Growth Marketer

Company:

Zoho Corporation

Location:

Chennai

Experience Required:

3 to 6 years

Employment Type:

Full-time

Role Overview

We are looking for an experienced

Growth Marketer

to lead demand generation and brand growth for our B2B SaaS product. You will craft and optimise cross-channel campaigns, align with sales on lead conversion strategies, and analyze data to drive performance and ROI. This is a strategic, hands-on role suited for creative marketers with strong analytical thinking and SaaS experience.

Key Responsibilities

Plan and execute demand generation campaigns across digital ads, SEO/SEM, email, social media, influencers, and events.
Collaborate with sales for ICP alignment and lead funnel optimisation.
Launch co-marketing initiatives with partners to expand reach and impact.
Work with content creators to develop persona-targeted assets.
Analyse performance metrics and optimise campaigns for ROI.
Manage the demand gen budget efficiently.
Stay updated on competitors and emerging marketing trends.

Qualifications

3 6 years of experience in growth marketing/demand generation for B2B SaaS.
Proven success in running paid campaigns (Google Ads, LinkedIn, Facebook).
Strong skills in marketing analytics, campaign optimisation, and CRM tools.
Excellent communication and messaging skills across channels.
Ability to manage multiple projects in a fast-paced environment.
Deep understanding of the B2B buyer journey and persona-driven targeting.
Currently employed in a relevant marketing role for the past 3+ years.

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