About the team:
- Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan
- Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts
- We are also distributing loans to these partners via our ''Paytm for Business'' App
About the Role:
- The Associate Vice President/General Manager (AVP/GM) of EDC (Electronic Data Capture) GMV Growth for Offline Payments will be a strategic leader responsible for driving the gross merchandise volume (GMV) and market share of our offline payments ecosystem, primarily through our EDC terminal business
- This senior role requires a deep understanding of payment products, merchant behavior, data analytics, and operational excellence to ensure sustained, profitable growth, focused heavily on merchant usage and retention
Key Responsibilities:
1. GMV Growth Strategy & Execution
- Develop and own the overarching strategy, targets, and execution roadmap for EDC GMV growth in the offline payments segment.
- Lead initiatives to increase both transaction frequency and average transaction value on EDC terminals.
- Collaborate closely with Sales, Product, and Marketing teams to design and roll out new offers, pricing models, and features that accelerate GMV.
2. Usage and Retention Leadership
- Define and track core metrics for merchant activation, usage rate, and GMV retention.
- Design and implement targeted campaigns, loyalty programs, and communication strategies to boost active merchant base and minimize churn.
- Establish Early Warning Systems for merchants showing signs of reduced activity and deploy immediate intervention strategies.
3. Data-Driven Merchant Cohorting & Actionable Insights
- Spearhead advanced data analysis to create nuanced merchant segmentation and cohorting based on key dimensions:
- Acquisition Channel, Location/Geography, Business Category.
- Initial GMV/Activation metrics, Transaction Behavior (frequency, value, ticket size).
- Risk and Profitability profiles.
- Identify critical levers and friction points for each cohort (e.g., low-activity segment, high-value-but-churning segment).
- Define clear, measurable actions for each identified cohort , which may include specific sales interventions, personalized product upsells, targeted training, or service level adjustments.
4. Merchant Experience (MX) Monitoring and Influence
- Own the feedback loop from the merchant base to the Product and Operations teams.
- Monitor Merchant Experience (MX) metrics related to EDC usage, including terminal uptime, settlement speed, and overall service quality.
- Deep dive into Helpdesk and support data (tickets, resolution time, satisfaction scores) to identify systemic product or process failures impacting GMV.
- Translate helpdesk insights and product feedback into clear, prioritized product roadmap requirements and operational process improvements.
Skills that will help you succeed in this role
1. Experience: 10+ years of overall experience, with at least 4+ years in a senior leadership role (AVP/GM or equivalent) focusing on GMV growth, revenue, or business P&L in the Payments, FinTech, or eCommerce industry, specifically with Offline or Point-of-Sale (POS) products like EDC.
2. Domain Expertise: Strong understanding of the offline payments ecosystem, merchant acquiring, and value-added services on POS/EDC.
3. Analytical Skills: Exceptional proficiency in SQL, advanced Excel, or BI tools for complex data manipulation, cohort analysis, and deriving actionable commercial insights.
4. Leadership: Proven ability to manage large, cross-functional teams (Sales, Data Analytics, Product) and influence stakeholders at all levels.
Education: Bachelor''s degree in Business, Finance, Engineering, or a related quantitative field. MBA is a plus.
