Growth Lead - Tier 1 colleges (Offline & GTM Strategy)

Job Description

Head of Growth Offline Channel Launch & Growth (Loopie) Location: Gurgaon Employment Type: Full-time About Loopie (by Bundleojoy) Loopie, a brand under the BOJ umbrella, is redefining childrens mobility products by combining safety, development, and fun . With an unwavering commitment to quality and innovation, Loopie is dedicated to creating joyful and secure experiences for young families. As we expand beyond online channels, we are gearing up to launch and scale offline retail and distribution channels , bringing Loopie products closer to customers across India. Role Overview As the Lead Growth Offline Channel at Loopie, you will lead the charge in building and scaling our offline retail presence and distribution network . This role demands a strategic leader with strong experience in channel sales, retail partnerships, offline GTM strategies, and business development . You will be responsible for shaping Loopies entry into offline markets, driving revenue, and building sustainable growth engines beyond online marketplaces. Key Responsibilities Offline Channel Development & Strategy Design and execute the offline go-to-market (GTM) strategy , including retail partnerships, distribution models, franchise opportunities, and other offline sales channels. Identify, onboard, and manage key retail partners, distributors, and institutional buyers across priority geographies. Develop pricing, placement, and promotion strategies tailored to offline channels while maintaining brand positioning. Sales Leadership & Revenue Growth Own and drive all offline sales targets , ensuring profitability and sustainable growth. Establish and monitor sales KPIS, channel performance metrics, and growth forecasts . Negotiate partnerships and agreements with retailers, distributors, and stockists to maximise reach and margin. Retail Marketing & Consumer Activation Collaborate with the marketing team to create and implement in-store branding, POS materials, activations, and events to drive footfall and sales. Plan and execute regional marketing campaigns, trade shows, and product demos to build brand awareness and channel engagement. Cross-Channel Alignment & Integration Ensure seamless integration of offline and online sales strategies , supporting an omnichannel growth approach. Align offline efforts with overall business objectives, marketing calendars, and product roadmap. Team Building & Partner Management Build and lead a sales and channel management team to scale offline operations. Establish strong working relationships with cross-functional teams, including product, marketing, and operations, to drive cohesive execution. Qualifications Bachelors degree from a reputed institution; MBA or relevant advanced degree preferred. 3+ years of experience in sales/channel development/retail partnerships, preferably in FMCG, D2C, kids products, or lifestyle categories. Proven track record of launching and scaling offline retail/distribution networks in India. Strong understanding of retail economics, P&L management, and channel incentives . Experience in negotiating contracts, managing distributors/stockists, and building trade relationships. Ability to translate market insights into actionable sales strategies. Excellent communication, negotiation, and leadership skills. Passion for working in a fast-paced, entrepreneurial environment with a love for building brands from the ground up. What We Offer An opportunity to pioneer Loopies offline expansion and build something from scratch. A collaborative, innovative work environment where new ideas are encouraged. Competitive compensation and performance incentives. The chance to work at the intersection of business growth, brand building, and consumer experience in a high-potential category.