Group Product Manager

Job Title: Group Product Manager (Nephrology)

Experience:

Qualification:

Therapy : Nephrology

Industry Preference:

Job Location:

Key Responsibilities

• Development of marketing and promotional plans for products to support the end consumers’ need
• Ensuring marketing strategy implementation through sales force connect
• Market intelligence through primary research and customer connect
• Collaboration with internal & external media to ensure the proper execution of strategies
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
• To work with cross-functional teams .
• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
• Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

Required Skills

• Strong scientific acumen and experience in brand and marketing strategy development.
• The role demands excellent communication skills and the ability to train and engage the sales force effectively.
• Proficiency in market research, competitor analysis, and SWOT evaluation is essential.
• Candidates should have experience in cross-functional collaboration and digital marketing tools.