Group Head - Paid Media

About The Role

Key Responsibilities

• Strategic Leadership:
• Develop and oversee performance marketing strategies across multiple clients and industries, ensuring alignment with their business goals.
• Identify new growth opportunities, emerging trends, and innovative approaches to improve campaign performance.
• Campaign Management:
• Plan, execute, and optimize campaigns across platforms like Google Ads, Meta (Facebook and Instagram), LinkedIn, programmatic channels, and others.
• Monitor campaign performance metrics such as ROAS, CPA, CPL, CTR, and overall ROI, and implement data-driven adjustments as needed.
• Team Leadership:
• Lead, mentor, and upskill a team of paid media specialists and analysts, fostering a collaborative and results-driven culture.
• Conduct performance reviews and support individual career development within the team.
• Client Engagement:
• Act as a strategic partner to clients, presenting insights, recommendations, and results in a clear and compelling manner.
• Collaborate with client servicing teams to ensure client satisfaction and campaign alignment with business objectives.
• Budget Management:
• Efficiently allocate and manage media budgets to achieve maximum impact and return on investment for clients.
• Ensure financial accountability and accurate reporting on budget utilization.
• Cross-functional Collaboration:
• Work closely with creative, analytics, SEO, and social media teams to develop cohesive and high-performing campaigns.
• Drive alignment between performance marketing and overall marketing strategies.
  

Qualifications

• Experience: Minimum of 7-10 years in performance marketing, with at least 2 years in a leadership role managing large-scale campaigns and teams.
• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA or equivalent is a plus.
  

Skills

• Deep understanding of digital platforms, technologies, and tools such as Google Ads, Meta Ads Manager, DV360, and analytics platforms.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and presentation skills, capable of articulating complex ideas to clients and stakeholders.
• Proficiency in marketing automation tools, A/B testing methodologies, and performance tracking.
• Knowledge of current industry trends and best practices in paid media.
  

What We Offer

• A dynamic and collaborative work environment.
• Opportunities for career growth and professional development.
• Access to cutting-edge tools, technologies, and training resources.
• Competitive salary and benefits package.