Group Head- Influencer Marketing

The Group Head – Influencer Marketing will lead multiple verticals within the influencer marketing division, driving strategy, execution, and client success. This is a leadership role responsible for managing large-scale client portfolios, overseeing multiple teams, ensuring revenue growth, and positioning the company as a market leader in influencer-driven campaigns. The ideal candidate will bring deep industry knowledge, a strong network of creators and brands, and proven experience in delivering impactful campaigns.

Key Responsibilities

1. Strategic Leadership

• Define and execute the overall influencer marketing strategy for the assigned group of brands and business verticals.
• Develop innovative campaign concepts, ensuring alignment with brand objectives and current trends.
• Foster cross-department collaboration between Sales, Planning & Strategy, Creator Procurement, and Campaign Management.

2. Client Relationship Management

• Oversee key enterprise-level client accounts, ensuring long-term retention and upsell opportunities.
• Act as the senior point of contact for escalations, high-level presentations, and quarterly business reviews.
• Build trusted partnerships with brand stakeholders and decision-makers.

3. Team Leadership & Development

• Lead and mentor a team of Managers, Senior Managers, and Executives across multiple functions.
• Set KPIs for teams and ensure delivery against revenue, quality, and client satisfaction metrics.
• Drive capability building within the team through training and process improvements.

4. Revenue Growth & P&L Ownership

• Own the P&L for the assigned group, meeting and exceeding quarterly revenue targets.
• Identify opportunities for account expansion, cross-selling, and new business acquisition.
• Monitor financial performance, budgeting, and profitability of campaigns.

5. Market Intelligence & Innovation

• Stay updated on influencer marketing trends, emerging platforms, and content formats.
• Leverage data and insights to recommend optimizations for campaign performance.
• Build strong relationships with top influencers, agencies, and platform partners.