Group Head- Influencer Marketing

7 - 11 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As the Group Head of Influencer Marketing, you will lead various verticals within the influencer marketing division, overseeing strategy development, execution, and ensuring client success. This leadership position entails managing extensive client portfolios, supervising multiple teams, driving revenue growth, and establishing the company as a prominent player in influencer-driven campaigns. The ideal candidate for this role will possess in-depth industry expertise, a robust network of creators and brands, and a track record of delivering impactful campaigns. Your responsibilities will include: Strategic Leadership: - Crafting and implementing the influencer marketing strategy for the designated group of brands and business verticals. - Creating innovative campaign ideas that align with brand objectives and industry trends. - Facilitating collaboration among Sales, Planning & Strategy, Creator Procurement, and Campaign Management teams. Client Relationship Management: - Supervising key enterprise-level client accounts to ensure long-term retention and identify upsell opportunities. - Serving as the primary point of contact for escalations, high-level presentations, and quarterly business reviews. - Establishing trustworthy partnerships with brand stakeholders and decision-makers. Team Leadership & Development: - Guiding and mentoring Managers, Senior Managers, and Executives across different functions. - Setting KPIs for teams and ensuring the achievement of revenue, quality, and client satisfaction goals. - Enhancing team capabilities through training initiatives and process enhancements. Revenue Growth & P&L Ownership: - Taking ownership of the Profit & Loss statement for the assigned group, meeting or surpassing quarterly revenue targets. - Identifying avenues for expanding accounts, cross-selling, and acquiring new business. - Monitoring the financial performance, budgeting, and profitability of campaigns. Market Intelligence & Innovation: - Staying informed about influencer marketing trends, emerging platforms, and content formats. - Utilizing data and insights to suggest optimizations for campaign performance. - Cultivating strong relationships with top influencers, agencies, and platform partners.,

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