Group Head Copy

Responsibilities

• Ideate and strategise compelling campaigns across multiple brands and

industries, from concept to execution with exceptional copywriting and visual

thinking at the core.

• Carry out creative duties including campaign planning, scriptwriting, long

and short-form copywriting, and storytelling for digital and social media.

• Mentor junior copywriters, providing clear direction, constructive feedback,

and creative mentorship.

• Conduct regular brainstorming sessions, ensuring knowledge sharing and

upskilling within the team.

• Plan for awards strategy and work towards it.

• Coordinate closely with the Planning, and Client Servicing teams to

understand client goals, shape content strategy, and ensure seamless

delivery.

• Present campaign ideas and scripts to clients, driving strong creative

alignment and excitement.

• Provide visual and narrative direction to the design team, ensuring cohesive

storytelling across touchpoints.

• Collaborate with the Design team and New Business team on ideation,

creative showcases, and pitch presentations.

• Upsell existing clients through impactful, insight-led campaign ideas and

assist in acquiring new business.

• Manage revisions efficiently, balancing creativity with practicality and

deadlines.

• Guide, support, and inspire juniors stepping in when needed to lead by

example and deliver excellence.

• Stay on top of cultural, digital, and industry trends to unlock new creative

opportunities.

Requirements

• 6–8 years of experience in a creative digital agency with strong exposure to

campaign ideation, strategy, and copywriting.

• Proven ability to write award-winning copy and lead creative work from

concept to completion.

• Exceptional creative instincts paired with strong strategic thinking.

• A wide vocabulary, and observational skills.

• Strong team management skills with the ability to build an engaged,

inspired, and high-performing team.

• Ability to juggle multiple brands and projects in a fast-paced, ever-evolving

environment.

• Proficiency in diverse content formats (social media, websites, blogs,

emailers, long-form content, and campaigns).

• Deep understanding of the latest cultural and digital trends and how they

shape brand communication.

• Excellent command over English (grammar, tone, and style) with a flair for wit

and linguistic creativity.

• Ability to integrate AI tools into the creative process, using them for smarter

ideation, research, and content enhancement without losing the human

touch.

• Strong storytelling and presentation skills with the ability to pitch ideas

confidently and persuasively to clients and internal teams.