Graphic Designer / Digital Marketing Executive

Key Responsibilities ·        Campaign Development: Planning, executing, and overseeing digital marketing campaigns across various platforms like websites, social media, and email.  ·        Content Creation: Developing engaging and informative content, including written articles, Graphic Design, and social media posts, to connect with the target audience.  ·        SEO & SEM: Implementing search engine optimization (SEO) strategies to improve search engine rankings and managing pay-per-click (PPC) advertising campaigns to drive traffic.  ·        Social Media Management: Managing and growing the brand's presence on social media platforms, including creating posts and monitoring interactions.  ·        Email Marketing: Creating and sending email newsletters and promotional offers to current and potential customers.  ·        Data Analysis: Monitoring key performance indicators (KPIs) and using analytics tools to evaluate campaign performance, identify trends, and optimize strategies for better ROI.  ·        Brand Consistency: Ensuring that the brand's message is consistent and aligned across all digital channels and touchpoints.  ·        Collaboration: Working with other internal teams (e.g., design, sales, product) and external vendors to create effective campaigns and achieve business objectives.    Common Skills   ·        Technical Skills: Proficiency in analytics tools (e.g., Google Analytics), SEO tools, social media management platforms, and email marketing software.  ·        Analytical Skills: Strong ability to analyze data, interpret metrics, and use insights to make data-driven decisions.  ·        Creativity: Ability to develop compelling content and innovative strategies to capture audience attention.  ·        Communication Skills: Excellent written and verbal communication skills for content creation and team collaboration.