Google Ads Specialist(PPC)

Job Title: Google Ads Specialist

Location: Noida (On-site)
Experience: 2–8 Years
Industry: Education / Ed-Tech
Working Days: 6 Days (Monday–Saturday)

Job Summary

We are seeking a highly skilled Google Ads & Digital Marketing Specialist with strong expertise in analytics and performance optimization. The ideal candidate will manage and optimize paid advertising campaigns, create data-driven reports, and deliver high-quality leads while maximizing ROI. Prior experience in the Education / Ed-Tech sector is mandatory.

Key Responsibilities

• Plan, execute, and manage Google Ads campaigns (Search, Display, Video, Performance Max, Shopping).
• Build and manage custom audience segments based on city, education level, and behavior.
• Track and analyze key metrics including CPC, CPA/CPConversion, CTR, Conversion Rate, and Lead Quality Ratio.
• Prepare detailed Excel reports outlining daily/weekly/monthly performance—ad spend, leads generated, CPC, CPA, and ROI.
• Create and edit creatives (banners, short videos) using Canva, Photoshop, or similar tools.
• Continuously optimize campaigns for maximum lead generation at minimum cost.
• Analyze campaign data using Google Analytics, Google Tag Manager, and Excel dashboards.
• Collaborate with content, design, and admissions teams to enhance campaign impact.
• Prepare weekly and monthly reporting decks for management review.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–8 years of proven experience in Google Ads and Digital Marketing.
• Strong knowledge of Business Analytics, Excel reporting, and data interpretation.
• Advanced MS Excel skills: Pivot Tables, VLOOKUP, Index-Match, Dashboard creation, automation formulas.
• Experience in the Education / Ed-Tech industry is mandatory.
• Hands-on expertise in Canva, Photoshop, or video editing tools.
• Strong analytical thinking, attention to detail, and presentation skills.
• Must provide past performance reports including:
• Total Ad Spend
• Leads Generated
• CPC & CPConversion
• Screenshots or copies of original reports as evidence

Key Skills

Google Ads | Meta Ads | Business Analytics | Excel Reporting | Google Analytics | ROI Optimization | Lead Generation | Campaign Strategy | Ed-Tech Performance Marketing | Canva | Photoshop

Job Type: Permanent

Pay: ₹30,000.00 - ₹55,352.58 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Experience:

• PPC Campaign Management: 2 years (Required)

Location:

• Noida Sector 16, Noida, Uttar Pradesh (Required)