Google Ads Specialist

Profile - Google Ads Specialist

Exp- 7 to 8 Years

Job Description:

We are seeking a highly skilled and experienced Google Ads Expert Executive to join our dynamic marketing team. As a Google Ads Expert Executive, you will be responsible for developing, implementing, and optimizing our Google Ads campaigns to drive traffic, increase conversions, and meet our marketing objectives. You will have a keen understanding of digital advertising strategies, excellent analytical skills, and a proven track record of success in managing Google Ads campaigns.

Responsibilities:

1. Develop, implement, and optimize Google Ads campaigns across various platforms including search, display, and video to drive traffic, increase conversions, and achieve marketing goals.

2. Conduct keyword research, competitor analysis, and audience targeting to identify opportunities and optimize campaign performance.

3. Create compelling ad copy, headlines, and visuals that resonate with our target audience and drive engagement.

4. Monitor campaign performance, analyze data, and provide actionable insights and recommendations to improve ROI and achieve KPIs.

5. A/B test ad creatives, landing pages, and targeting strategies to optimize campaign performance and maximize results.

6. Stay up-to-date with the latest trends, best practices, and innovations in digital advertising and Google Ads platform.

7. Collaborate with cross-functional teams including design, content, and analytics to align campaign strategies with overall marketing objectives.

8. Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.

9. Manage budgets effectively, allocate resources efficiently, and ensure campaigns are delivered on time and within budget.

10. Stay informed about industry changes and updates in advertising policies to ensure compliance with Google Ads guidelines and regulations.