Google Ads Specialist

We are seeking an experienced and results-driven Google & Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). You will be responsible for driving targeted traffic, generating leads, and maximizing ROI through strategic paid campaigns.

Key Responsibilities:

• Develop, manage, and optimize paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Conduct keyword research, audience segmentation, and competitor analysis to refine targeting strategies.
• Write compelling ad copies, select creatives, and ensure consistent brand messaging.
• Set up conversion tracking, UTM parameters, and pixel integrations to measure campaign performance accurately.
• Monitor daily performance metrics and adjust bids, budgets, and strategies to improve ROI.
• Prepare regular reports with campaign insights, performance trends, and actionable recommendations.
• Collaborate with the design and content teams to create high-converting ads.
• Stay updated on platform algorithm changes and industry best practices to keep campaigns competitive.

Key Skills & Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-5 years of hands-on experience managing Google Ads & Facebook/Instagram Ads.
• Certification in Google Ads and/or Meta Blueprint preferred.
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, Facebook Pixel, and reporting dashboards.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

• Google Ads: 1 year (Preferred)

Work Location: In person