Google Ads / PPC Specialist

Role & Responsibilities

• Plan, set up, and manage scalable Google Ads campaigns across Search, Display, YouTube and Shopping to meet acquisition and revenue targets.
• Perform keyword research, audience targeting, ad copy testing, and landing-page coordination to maximise conversions and lower CPA.
• Implement and optimise bidding strategies (Smart Bidding, manual CPC, target ROAS/CPA) and manage daily/weekly budget pacing.
• Configure and validate tracking and attribution—GA4, GTM, conversion events, UTM tagging, and offline conversion imports.
• Analyse campaign and funnel performance; produce actionable insights and weekly/monthly reports (ROAS, CTR, CVR, LTV, churn impact).
• Collaborate with product, creative and growth teams to execute A/B tests, creative experiments and landing page improvements that scale.
  

Skills & Qualifications

• 2+ years hands-on experience managing Google Ads campaigns with demonstrable performance improvements (lowered CPA / increased ROAS).
• Strong knowledge of SEM best practices, keyword research, negative keyword strategy and campaign structuring.
• Proven experience with GA4 and Google Tag Manager for event tracking and conversion validation.
• Analytical ability—comfort with Excel/Sheets and basic SQL for reporting, forecasting and anomaly detection.
• Experience running A/B tests, CRO initiatives and translating results into optimisation roadmaps.
  

Preferred

• Certifications: Google Ads Search/Display/Video certification and GA4 certification.
• Exposure to health/regulated verticals, Shopping feed management, or marketing automation platforms.
  

Benefits & Culture Highlights

• On-site role with a high-energy growth team focused on measurable impact and rapid learning.
• Opportunity to own end-to-end paid-media playbooks and scale performance across acquisition channels.
• Collaborative environment—cross-functional exposure to product, analytics, creative and ops teams.