Job
Description
**Job Description:** As a Google Ads Manager at HappyFares.in, one of India's fastest-growing flight booking platforms, you will have the opportunity to join the core marketing team in Guwahati. You should have at least 3 years of hands-on experience in managing Google Ads campaigns and be passionate about travel-tech. In this role, you will be responsible for the following: **Key Responsibilities:** - End-to-end ownership of all paid search campaigns for both Domestic & International travel categories. - Creation, monitoring, and optimization of ads across Search, Display, Performance Max & YouTube platforms. - Execution of keyword research, A/B testing of creatives & landing pages. - Constant tracking of KPIs such as CTR, CPC, CPA, ROAS, and optimizing for maximum ROI. - Monitoring market trends & competitor strategies to implement data-driven insights. - Creating real-time dashboards & reports to evaluate ad spend effectiveness. - Coordinating with creative & content teams for ad copy and visuals. - Ensuring flawless Google Ads policy compliance and proper conversion tracking setup using GA4/GTM. **Qualifications Required:** - Minimum 3 years of hands-on experience managing large-scale Google Ads campaigns. - In-depth knowledge of Google Ads, GA4, Google Tag Manager, UTM parameters, and campaign analytics. - Proven track record of reducing CPLs and improving conversion rates. - Strong understanding of keyword match types, bidding strategies, audience targeting, and budget allocation. - Strong analytical skills and proficiency in Excel/Google Sheets. - Desire to learn and adopt new trends and automation skills. **Additional Details:** - Prior experience in the travel/e-commerce/fintech domain is a plus. - Awareness of AI tools for automation and optimization (e.g., ChatGPT, Jasper, AdCreative.ai) is beneficial. - Working knowledge of SEO & organic search growth is an advantage. If you live in or are willing to relocate to Guwahati, comfortable working in a fast-paced startup environment, value ownership, accountability, and high-impact work, then this role is for you. Join us at HappyFares.in and be part of building a travel tech brand for all of India. You will work on high-volume campaigns with immediate measurable impact, be part of a tight-knit entrepreneurial team with room to grow into a Head of Performance Marketing as we scale. **Job Description:** As a Google Ads Manager at HappyFares.in, one of India's fastest-growing flight booking platforms, you will have the opportunity to join the core marketing team in Guwahati. You should have at least 3 years of hands-on experience in managing Google Ads campaigns and be passionate about travel-tech. In this role, you will be responsible for the following: **Key Responsibilities:** - End-to-end ownership of all paid search campaigns for both Domestic & International travel categories. - Creation, monitoring, and optimization of ads across Search, Display, Performance Max & YouTube platforms. - Execution of keyword research, A/B testing of creatives & landing pages. - Constant tracking of KPIs such as CTR, CPC, CPA, ROAS, and optimizing for maximum ROI. - Monitoring market trends & competitor strategies to implement data-driven insights. - Creating real-time dashboards & reports to evaluate ad spend effectiveness. - Coordinating with creative & content teams for ad copy and visuals. - Ensuring flawless Google Ads policy compliance and proper conversion tracking setup using GA4/GTM. **Qualifications Required:** - Minimum 3 years of hands-on experience managing large-scale Google Ads campaigns. - In-depth knowledge of Google Ads, GA4, Google Tag Manager, UTM parameters, and campaign analytics. - Proven track record of reducing CPLs and improving conversion rates. - Strong understanding of keyword match types, bidding strategies, audience targeting, and budget allocation. - Strong analytical skills and proficiency in Excel/Google Sheets. - Desire to learn and adopt new trends and automation skills. **Additional Details:** - Prior experience in the travel/e-commerce/fintech domain is a plus. - Awareness of AI tools for automation and optimization (e.g., ChatGPT, Jasper, AdCreative.ai) is beneficial. - Working knowledge of SEO & organic search growth is an advantage. If you live in or are willing to relocate to Guwahati, comfortable working in a fast-paced startup environment, value ownership, accountability, and high-impact work, then this role is for you. Join us at HappyFares.in and be part of building a travel tech brand for all of India. You will work on high-volume campaigns with immediate measurable impact, be part of a tight-knit entrepreneurial team with room to grow into a Head of Performance Marketing as we scale.
