Google Ads Expert – Search Campaign & Lead Generation Specialist

Chennai (Onsite Only)

About the Role

We’re seeking a Google Ads Expert

natural understanding of the client journey

Search Campaigns for Lead Generation

What You'll Do:

• Build and manage

  Search Campaigns from scratch

  — keyword research, ad copy, extensions, and landing page alignment.
• Optimize for

  CPL (Cost per Lead)

  and

  Conversion Rate

  , while maintaining campaign scalability.
• Expertly balance

  manual and smart bidding

  — with a strong grasp of when to trust automation and when to take control.
• Analyze metrics with a

  natural sense of campaign flow

  — able to read data patterns, identify opportunities, and predict trends instinctively.
• Collaborate with

  Data Analysts

  to interpret tracking, tags, and data layers (analyst handles GTM implementation).
• Handle

  client strategy, presentations, and performance reporting

  directly.
• Stay continuously updated on

  Google Ads trends, AI-driven tools, and new bidding strategies

  .
• Proactively refine

  audience segmentation, targeting, and keyword strategies

  for ongoing performance improvement.

What we're Looking For:

• 3–5 years

  of proven experience in

  Google Ads - Lead Generation campaigns

  .
• Advanced expertise in

  manual bidding

  and understanding of

  client conversion journeys

  .
• Data-driven thinker who can

  read campaign health naturally

  through metrics.
• Hands-on experience with

  Smart Bidding (tCPA)

  ,

  Audience Layering

  , and

  Conversion Tracking (Tag Manager)

  .
• Strong

  client handling

  and presentation skills.
• Collaborative mindset with ability to work closely with

  Data Analysts

  .
• Based in

  Chennai

  or willing to relocate (

  onsite only

  ).
• Experience managing

  international campaigns

  (Australia, US, UK).
• Background in

  B2B lead generation

  and

  high-intent search funnels

  .
• Google Ads certifications (Search, Performance, or Measurement).

Applications: