Job Title: Google Ads Expert (4+ Years Experience) Location: Onsite Job Type: Full-Time Department: Digital Marketing About the Role: We are looking for a highly skilled and data-driven Google Ads Expert with over 4 years of hands-on experience managing high-performing PPC campaigns. You will be responsible for strategizing, executing, optimizing, and reporting on Google Ads campaigns across Search, Display, Shopping, Video (YouTube), and Performance Max. Key Responsibilities: Develop and execute Google Ads strategies aligned with business goals (ROAS, CPA, CTR, conversions). Manage end-to-end paid campaigns on Google Search, Display, Shopping, Video, and Performance Max. Conduct thorough keyword research, audience segmentation, and competitive analysis. Create compelling ad copy, A/B test creatives, and optimize landing pages for higher quality scores and conversion rates. Monitor and analyze campaign performance using Google Ads, Google Analytics (GA4), and other relevant tools. Generate detailed weekly/monthly reports with insights and action items. Stay updated with the latest PPC trends, Google algorithm updates, and best practices. Collaborate with design, content, and development teams to ensure cohesive digital marketing strategies. Required Skills & Qualifications: 4+ years of proven experience in managing Google Ads campaigns (Search, Display, Shopping, YouTube). Deep understanding of Google Ads Editor, Google Merchant Center, and GA4. Strong analytical skills with proficiency in tools like Google Analytics, Looker Studio (formerly Data Studio), and Excel/Sheets. Hands-on experience with conversion tracking (Google Tag Manager, UTM parameters, offline conversions, etc.). Google Ads Certification is a plus. Ability to manage multiple campaigns and clients/projects simultaneously. Excellent written and verbal communication skills. Strong organizational skills and attention to detail. Preferred Qualifications: Experience in e-commerce or B2B lead generation. Familiarity with other platforms like Meta Ads, Bing Ads, or LinkedIn Ads. Experience using automation and AI tools for bidding and ad optimization. Working knowledge of CRO and A/B testing tools (e.g., Optimize, VWO). Show more Show less