Gold Loan Officer

ROLE PURPOSE & OBJECTIVE

• Achieve and Exceed targets set for Number and Value of Gold Loans
• Primary contact for gold loan customers- pitching product to them, explain all details about product, collect required documents.
• Coordinate with Branch team ADO, BM, CRM, CCR, CROs, LOs and external members - BCs, DSAs leads etc.
• Resolve all field level queries of customer related to Gold Loan and manage regular collections.

1. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Daily/ Weekly /Monthly achievement of the targets set for gold loan, both in volume and value terms as established for the branch
• Call/ visit eligible customers, pitch them about product and collect leads
• Do Out bound promotional activities for Gold Loan lead generation
• Coordination with feet on streets, DSAs and BC points
• Ensure proper collection of 0 90 DPD cases in the branch

Customer

• Ensure customers are educated about Gold Loan schemes/services offered by Ujjivan.
• Key focus on Out bond activities and generating leads from NTB and ETB customer pool
• Ensure Customer queries are dealt with promptly and accurately at field level
• Ensure smooth and prompt service from other partner channels to customers

Internal process

• Ensure compliance with lending guidelines, quality framework and audit requirements;
• Ensure that defaulting areas or negative area for gold loan need to be identified based on field observations
• Give constructive feedback on on-field and competitor activities
• Ensure all the necessary things like: availability of appraisers, loan related admin requirements etc. are in place

Learning & Performance

• To be up to date on all relevant circulars and all products/services offered in the Branch
• Ensure adherence to training man-days/ mandatory training programs for self and team
• Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

Graduate or Professional Post graduate in any discipline

Experience (Years and Core Experience Type)

Fresher, 1 years of Experience in any Asset product preferably Gold loan or 1.5 year experience within Ujjivan

Certifications

NA

Functional Skills

• Ability to plan and coordinate
• Managing customer relations
• Gold Loan Product Knowledge

Behavioral Skills

• Gold Loan Product knowledge
• Ability to speak and read regional language(s) and English
• Has good verbal fluency and uses simple, clear and purposeful language.
• Good Computer knowledge.
• Performance oriented

Competencies

NA

1. Performance Matrices

Balance Scorecard Perspective

Key Result Areas

Key Performance Index

Business

Business Growth

• Total Gold loan disbursed (Plan vs. Actual)
• Leads conversion rate

Bottom-line

• Cross Sell Numbers

Customer

Customer Retention

• % conversion of Renewal eligible customers

Internal Process

Portfolio Health

• % Reduction in PAR (0 90 days)

Fraud Control

• No. of frauds in gold

Learning & Development