Job
Description
Position: GBP Executive Qualification : Any Graduate Location: Gurgaon Experience : 1-2 years Profile Overview : As a GBP/GMB Executive, you’ll be responsible for managing and optimizing Google Business Profiles to improve local search visibility, customer engagement, and online reputation for our clients. You’ll play a crucial role in developing and executing local SEO strategies, collaborating with internal teams, and continuously improving performance through data analysis and innovative thinking. Key Responsibilities: Create, claim, verify, and optimize Google Business Profiles to improve local search visibility and engagement. Maintain accurate and up-to-date business information on GBP listings. Develop and implement local SEO strategies tailored to clients’ target audiences and locations. Design and publish engaging posts, photos, and updates aligned with clients’ brand identities. Monitor and respond to customer reviews to maintain a positive online reputation. Analyze GBP performance data and local SEO metrics to identify trends and improvement areas. Provide actionable insights and recommendations based on performance analysis. Collaborate with internal teams (SEO, content, digital marketing) to ensure cohesive strategies and campaigns. Stay informed about local SEO trends, algorithm updates, and competitive landscape to refine strategies. Required Skills & Qualifications: Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field. 1-2 years of hands-on experience managing Google Business Profiles and local SEO strategies. Solid understanding of local SEO principles, keyword research, and ranking factors. Proficiency with Google Business Profile dashboard, Google Analytics, and other SEO tools. Strong written and verbal communication skills for crafting content and engaging with clients. Attention to detail, organization, and ability to manage multiple profiles simultaneously. Analytical and problem-solving mindset to drive continuous improvement. Preferred Qualifications: Google My Business certification or similar local SEO certifications. Experience working with clients in various industries, including healthcare, retail, and services. Familiarity with additional local SEO tools like BrightLocal, Moz, or SEMrush.
